Of Cabbages and Kings

February 18, 2007

Fair and Lovely

Filed under: Across the Universe — Chinmayi @ 10:06 am

is this perfectly odious cream that they sell in India. They’ve got this whole ad campaign which keeps telling women that if they’re not light-skinned, they’re worth nothing.

Watch this one, for instance, which is about this girl who was of no use to her old parents because she was hopelessly dark-skinned…and about how she used Fair and Lovely, got ‘beautiful’ and started earning enough to support them. Or this one about a girl who wants to be a cricket commentator, and managed to become one after she started using Fair and Lovely and became ‘beautiful’.

And see how ironic it it is, that a government that has permitted these advertisements to be screened in several languages for as long as I can remember, and people who believe that a dark-skinned girl is a useless girl, should create such a furore about Shilpa Shetty.

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